ICONIC Portfolio
Residential
Commercial
Product
Upcoming
Shop
My Warehouse
Ground Floor
Substrate
Merch
About
Team
Contact
Press
Journal
*inspired by the belief that "the earth never goes out of style," we blend modern, organic design and intentional living where form and function coexist seamlessly.
Design & Build
Commercial
2025
Paradise Clubhouse
2025
Project: Paradise Clubhouse
Location: Paradise Valley, Arizona
Type:
Tenant Improvement Buildout
Design & Build: ICONIC by Kaitlyn Wolfe
Photographer: Kevin Brost
Project
Next
Back
Concept
Nestled at the base of Camelback Mountain, the #ParadiseClubhouseProject renovation was designed to reimagine a dated community space into a serene and sophisticated retreat for its residents. Our goal was to create a timeless environment that honored the beauty of the surrounding desert landscape while elevating the clubhouse into a warm, modern haven for connection and relaxation.
We approached the redesign with emphasis on natural materials and clean, architectural lines - bringing in texture and warmth through wood, stone, and muted, earthy tones. Thoughtful lighting and refined finishes breathe new life into each space, from the inviting lounge and entertainment areas to the upgraded kitchen and restrooms. The interiors now reflect a desert-modern sensibility that is both refined and approachable.
This transformation wasn’t just about asthetics - it was about creating a space that fosters community, complements the region’s luxury homes, and feels in harmony with the terrain. The new Paradise Reserve Clubhouse is equal parts sanctuary and social hub: a place to unwind, gather, and experience the best Paradise Valley living.